An Important and Inspiring Year for On Our Sleeves® and Children’s Mental Health

 

October 10, 2020

The On Our Sleeves® movement for children’s mental health always had big plans for 2020 but your response during this incredibly challenging time, has been extraordinary.

One in five children is living with a significantly impairing mental illness and half of all lifetime mental illnesses begins by age 14. No family should struggle alone, and children don’t wear their thoughts on their sleeves. The issue of children’s mental health – especially for children ages 14 and under - needed a powerful voice and vocal champions. 

With this goal in mind, Nationwide Children’s Hospital, one of America’s leading pediatric behavioral health treatment and research centers, launched On Our Sleeves on World Mental Health Day, 2018. 

From the start we knew we couldn’t do it alone. Your support of this movement in its first two years has been astounding, especially during a time when our country is challenged by so many issues that are impacting the mental health of children.

On our Sleeves 1 in 5 icon

“Your support of this movement in its first two years has been astounding, especially during a time when our country is challenged by so many issues that are impacting the mental health of children.”

- Tim Robinson, CEO of Nationwide Children's Hospital

With engagement from millions of caring citizens, dedicated providers and incredibly generous corporate partners, On Our Sleeves has been making significant impact toward our child mental health mission; raising national awareness, breaking stigmas and ensuring every community in America has access to free education and resources. This mission is fueled by our on-going investment in pediatric mental health research, so every aspect of On Our Sleeves is informed by the latest discoveries and knowledge.

Nationally and internationally famous ambassadors, including Christina and Ryan Day, the Harlem Globetrotters, Columbus Crew and Her Universe founder Ashley Eckstein, joined the cause. Dedicated Corporate partners including Big Lots, Thirty-One Gifts, Nationwide and many more have raised and contributed millions of dollars to advance our mission. Despite challenges with hosting events this year, the Memorial Tournament presented by Nationwide brought significant national awareness to On Our Sleeves through this summer’s Nationwide Challenge. 

We responded with timely educational content and evidence-informed resources around issues including COVID, practicing mental wellness and addressing racism.

 

On this second anniversary of the movement – World Mental Health Day 2020 – I am proud to say that On Our Sleeves was able to accelerate its efforts to help struggling families and save children’s lives: 

  • Nearly 2 million people have interacted this year with our content and our dedicated YouTubeChannel.
  • The Share Your Feelings” lesson plan, created with the Harlem Globetrotters, has been downloaded more than 33,000 times.
  • Big Lots has been a transformational partner bringing a national fundraising effort for On Our Sleeves into their stores and during Mental Health month in May, they supported Growing Our Gratitude, promoting mental wellness to millions of associates and customers.
  • On Our Sleeves welcomed Dr. Parker Huston as our full-time clinical director to lead the movement’s clinical content team, curating knowledge from more than 1,000 behavioral health clinicians, researchers and experts from Nationwide Children’s and a growing network of other alliance organizations. 
  • The “Day Time Break lesson plan, developed with the support of Christina and Ryan Day, launched nationally this month, with an expected reach of 66,000 middle school nurses, teachers and health educators.
  • Homage, famous for their distinctive line of T-shirts, took on the cause of children’s mental health with a “Growing our Gratitude” T-shirt in May and a new special-edition monthly giving T-shirt to launch in November, just in time for the holidays.  
  • Special resources were created and distributed during Black, Indigenous People, and People of Color (BIPOC) Month in July, with exciting plans to expand this work and partnerships in 2021
  • Major League Soccer’s Columbus Crew SC, in conjunction with our long-time partners at Nationwide, are bringing awareness to On Our Sleeves through in-game activations, on-jersey branding, and through their website and fan base. 
Harlem Globetrotters On Our Sleeves arm sleeve
Ashley Eckstein wearing the 'I Break Stigmas Shirt' baseball t-shirt

Our partners continue to inspire us. The second year of On Our Sleeves presented huge challenges, but it also showed just how much people need this movement, and how powerful it can become.

We look forward to engaging even more people across the country in 2021, as we all work to make sure that no family struggles alone. Thank you for your powerful voice and your support.

 

Tim Robinson Signature

Tim Robinson
CEO, Nationwide Children's Hospital
Founding Partner, On Our Sleeves®

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